July 6, 2004 – Mattel Press Release
The National Stereoscopic Association (NSA) Commemorates View-Master's 65th Anniversary At Annual Convention July 7-12 In Portland, Oregon

EAST AURORA, NY (July 6, 2004) - This year, Fisher-Price, Inc., the number one infant and preschool toy company in the world and a subsidiary of Mattel, Inc. (NYSE: MAT), is celebrating the 65th anniversary of the View-Master's brand. With just a glimpse through a View-Master viewer, people have been able to see 3-D images of some of the world's most popular people, places and events, both real and imaginary, past and present. Today, with more than one billion sold, View-Master can be found everywhere from music videos and television shows to commercials, restaurant menus and celebrity party invitations.

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