July 6, 2004 – Mattel Press Release
The National Stereoscopic Association (NSA) Commemorates View-Master's 65th Anniversary At Annual Convention July 7-12 In Portland, Oregon
EAST AURORA, NY (July 6, 2004) - This year, Fisher-Price, Inc., the number one infant and preschool toy company in the world and a subsidiary of Mattel, Inc. (NYSE: MAT), is celebrating the 65th anniversary of the View-Master's brand. With just a glimpse through a View-Master viewer, people have been able to see 3-D images of some of the world's most popular people, places and events, both real and imaginary, past and present. Today, with more than one billion sold, View-Master can be found everywhere from music videos and television shows to commercials, restaurant menus and celebrity party invitations.
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Re: Mattel Press Release
by
Peter Ejtel
on Mon 09 Aug 2004 05:23 PM EDT | Profile | Permanent Link
I had a request from a client for a viewable handheld VR version of this for a premium offering to schools. Anyone have an idea if the technology for even a simple VR headset can be modified for a viewer app? We could call it "View - VR" or something similar to take advantage of the press for this.
I'll let you marketing people come up with the name, but I think this could be a great idea if we could get this packaged for under $149.99 retail. My client has already requested orders in the tens of thousands if we could get this done by the end of the year. Re: Re: Mattel Press Release
by
Zizou
on Wed 11 Aug 2004 09:14 AM EDT | Profile | Permanent Link
Based on my limited understanding of the technology, the VR headset CAN be modified for a viewer app. The question is, of course, a matter of cost and potential returns. Has anyone considered running updated financial models on the "View - VR" idea assuming a $149.99 retail price? Based on preliminary models I saw a few months back, we might have a winner here...and the returns should easily exceed our cost of capital.
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